Privacy Policy

Effective Date: 28 August 2025

EIger Top Tours (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

1. Data Controller

The data controller responsible for your personal data is:

Eiger Top Tours
Endweg 70
3818 Grindelwald, Switzerland
Email: info@eigertoptours.ch
Phone: + 41 79 310 30 43 

2. Personal Data We Collect

We may collect the following personal data:

  • Name, email address, phone number, company (if applicable)

  • Information provided through contact forms, bookings, or subscriptions

  • Usage data such as IP address, browser type, pages visited, and referral sources

  • Data collected via cookies, Google Analytics 4, Google Tag Manager, Facebook Pixel, and social media integrations (Facebook, Instagram)

3. How We Use Your Data

Your data is used for:

  • Responding to inquiries and providing services or bookings

  • Sending newsletters and marketing communications (only with your consent)

  • Personalizing content and offers

  • Measuring and analyzing website traffic and campaign performance via Google Ads, GA4, GTM, and Facebook Pixel

  • Complying with legal obligations

4. Legal Basis for Processing

We process personal data based on:

  • Consent – for newsletters, marketing emails, and tracking cookies

  • Contractual necessity – for bookings and service provision

  • Legitimate interests – for website optimization, marketing, and analytics

  • Legal obligations – to comply with applicable law

5. Cookies, Tracking & Advertising

Our website uses cookies and tracking technologies to improve user experience and support our marketing activities. Tools used include:

  • Google Analytics 4 (GA4) – analyzes website traffic and user behavior

  • Google Tag Manager (GTM) – manages website tags

  • Google Ads – for personalized advertising

  • Facebook & Instagram Pixel – for ad targeting and performance measurement

You can manage or disable cookies via your browser settings. We will obtain consent for non-essential cookies before activation.

6. Data Sharing & Transfers

We do not sell your personal data. We may share your information with:

  • Service providers supporting website operation, analytics, or marketing campaigns

  • Authorities if required by law

Some of these services may transfer your data outside the EU/EEA or Switzerland. We ensure appropriate safeguards are in place, including standard contractual clauses where applicable.

7. Your Rights

Under GDPR and Swiss Data Protection law, you have the following rights:

  • Access your personal data

  • Request correction or deletion

  • Restrict or object to processing

  • Withdraw consent at any time

  • Data portability

To exercise your rights, contact: info@eigertoptours.ch 

8. Data Retention

We retain personal data only as long as necessary for the purposes stated or to comply with legal obligations.

9. Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page. 

11. Contact

For questions regarding this Privacy Policy or your personal data:

Eiger Top Tours
Email: info@eigertoptours.ch
Phone: + 41 79 310 30 43